

Data
(DAY-tuh)

Radioactive
What is Data?
Data is quantitative or qualitative points of measurement, information, or statistics. In training, data can you help you:
- Identify training needs
- Persuade your audience
- Empower learners to use data in their work
Other Common Names
Other common names for data include:
- Metrics
- Stats
- KPIs
Key Properties
The core properties of element 43, data (Dt) are:
- A collection of information to be analyzed
- Can be qualitative or quantitative

Resources From The Train Like a Champion Blog
What is xAPI and should you be using it to collect data? – Megan Torrance joined Brian to talk about how xAPI can help you collect the right data.
Need to Present Data – Presenting data in a simple, easy to understand way is the key to making sure your audience gets it.
Get Your Audience to Care – You may love your data and find it compelling, but you how can you get your audience to care?
Some Data-Informed statements from What's Your Formula?
- "That we need to create better and more engaging e-learning content is no secret, but there’s no need to use made up statistics, even if they seem like they’d resonate with learners."
- "So how do we take advantage of supervisor support if supervisors are not really in our audience? My simple answer is that supervisors should be part of our audience. Not the primary audience, of course, supervisors are not typically going through the learning experience with the learners. But they are stakeholders and perhaps secondary audience members."
- "Not every concept requires scientific certainty. Don’t lie about the strength of your content or try to manipulate your audience using deceiving statistics. Instead, be sure to apply logic and clear insights as to why your information is important, then allow participants to try your concepts out for themselves. Sometimes seeing (or doing) truly is believing."
Elements that Are Sure to Bond with Data
Change Management
Regardless of the instructional design model you choose, your initial step will be to analyze learner needs. Researching data that shows evidence for the need of your learning initiative, and then sharing that data with your learners, can be a powerful “what’s in it for me” opening to your session.
Books to Help You work With Data
Chris Pirie talked about Factfulness as one of his favorite books that doesn’t get enough attention. He said, “It really comes back to this data science and really understanding the world around you. It also has a very uplifting, kind of, subtheme.”