interactive elements

What is LinkedIn?

LinkedIn is a social media platform designed for professionals to connect, share industry news and information, and job announcements. It allows you to set up private groups for asynchronous conversations.

Key Properties

LinkedIn is an online social media platform that was created as a way for professionals to connect and network. Here are some key properties of LinkedIn:

  • Professional networking site
  • Allows you to connect with anyone else who has an account (although it’s most useful if you connect with those who have common professional backgrounds and goals)
  • Public posts include short-form status updates, photos, videos, documents, or blog-like articles
  • Interactions come in the form of commenting on someone’s post, commenting in a group forum, or direct messaging those with whom you are connected
  • Job opportunities may be posted or searched for.

Insights that connect from What's Your Formula?

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Elements that are Likely to "Connect" with LinkedIn

adult learningAdult Learning

Yes, a key facet to adult learning is to respect the autonomy of the learner, but relevance is also an essential principle. LinkedIn is a big place, so if you’re planning to use it as a piece of your learning program, you’ll want to ensure that you clearly point to resources, links, or people that are most relevant to the experience you’re trying to create.

spaced learningSpaced Learning

As you can see from the example of setting up a private group, LinkedIn can be used to carry on asynchronous discussions during a program to keep content present and front-of-mind for learners. Asking learners to conduct research and find articles relevant to your topic may also be a way to leverage LinkedIn while spacing the learning out.

26 MentorshipMentorship

LinkedIn, by its very nature, is about connecting people with similar professional interests. There may be times when it’s difficult to find a mentor for an employee (or yourself) within an organization. LinkedIn makes the potential pool of mentors, at least on an informal level, much larger.

goal settingGoal Setting

As a platform to check once or twice a day and learn a thing or two, LinkedIn works just fine. Add specific goals, such as “Connect with at least five new people in the field” while attending a conference or “Find and post one new article each day” can give this element even more power to help you improve your craft.

Resources From The Train Like a Champion Blog

Who should follow for insights on L&D? If LinkedIn is going to be part of your learning process, you’ll want to seek out the best minds in learning & development.

LinkedIn Groups for Learning and Development In addition to seeking out the individuals you should follow, you can also join groups that focus on topics that are of interest.

noun social profile 2376275

While on the Train Like You Listen podcast, Darren Nerland recommended The Art of Social Media for L&D professionals. Darren said, “Now, the reason I think this is not because I think every L&D person needs to be all over Facebook and LinkedIn but the same tactics that Guy talks about in The Art of Social Media are the same things you can be doing internally in your organization to get learning out there and to get people to think about learning differently.”

Jon Tota talked to Brian about informal learning. When recommending books, he said, “I love the book because it really kind of profiles all these iconic companies like Facebook, LinkedIn, Dropbox, and how they spurred the growth in their user. Fascinating read.”


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