

Visual Design
(VIZH-oo-al DEE-zeyen)

GAS-LIKE
What is Visual Design?
Visual design is the practice of incorporating basic visual design concepts to ensure print and digital materials are engaging and effective.

Resources From The Train Like a Champion Blog
Perfectly balanced Insights from Brian Washburn in What's Your Formula?
- "The element of visual design may be an overlooked, sometimes discarded element because many of us are not natural graphic designers, and we’re busy and just need some slides to accompany our amazingly designed content. If you’re like me and have limited visual design instincts, you may want to try out a tool designed to help generate better slides and graphics. Some of the more popular visual design tools in use today include Canva, Visme, and Slidebean."
- "Do the people in your materials look like everyone who will go through your learning experience? It’s very easy to just grab the first photo that seems to meet your needs, but “the first photo” typically shows a white businessperson. This is one of the most important (and often most overlooked) aspects of visual design. Can everyone see themselves in your materials?"
- "No matter how self-motivated your participants are, ultimately it is their supervisor who can hold them accountable, encourage them to follow through on their goals, or (in the absence of goals) can encourage them to focus their attention elsewhere. For a training program to be effective, you’ll want to find ways to avoid that last scenario. Identifying potential strategies by which you can help supervisors set goals with their direct reports as well as make them aware of the goals participants craft for themselves can make the difference between an interesting training program and an effective training program."